Specific by design... Our mission is building staggeringly successful Breakout Brands.

It's our everyday purpose. It's ambitious. But also deliberate, focused and supported by everything that we do. From our approach and services, to our True Believers (what we call our people), to our rock solid work and case studies – we're a finely tuned agency.

Originality. Collaboration. Game-changing ideas. These characteristics are at the heart of our atypical business model and culture. In our offices, the whiteboard is the hub of this activity. It's where brands are born and anything is possible. And, it's where our story begins.

Case Study: Kitty goes guerilla

Cats Against Clay, an underground resistance movement led by cats for cats, raised social awareness about the hazards of clay-based litter in a manner that literally crashed switchboards and stopped busy people in their tracks. In the process, it also attracted new followers and national headlines. The campaign increased Feline Pine market share by stealing it from the category’s big cats, without ever mentioning the product name.

The Breakout Blog

Facebook Updates Pages - Layout & Functionality

Facebook has launched major changes to the functionality of Pages and have updated the layout to match the changes to the design of user profiles made in December. All Pages will be automatically migrated to the new design on March 1st. Read more for a breakdown of the changes.

Understanding the Concept of "Brand"

Here' s the kind of CEO who really understands the concept of "brand" at the highest level. Obviously, that's what it takes for the scrappy upstart to take on the Nike's and Adidas's of the world. It is possible for true believers!!!

It’s Been a Good Year for the Code

As we’re nearing the end of 2010, it’s time to give the little 2D QR Code a shout out as a breakout interactive tool this year.

Great inspiration for Cause Marketing

After overcoming two near fatal accidents as a child, Charlie Petrizzo now helps special needs children heal through the love of a dog.

Quick Contact

LOADEMAIL[info]DOMAIN[getconcentric.com]
P: (704) 731-5100
F: (704) 344-1600
101 Worthington Ave.
Suite 190
Charlotte, NC 28203

The Lowdown

Concentric Marketing is a nationally recognized marketing and brand development firm based in Charlotte, NC. We specialize in the consultation, planning and execution of tightly focused marketing initiatives for mid-sized Breakout Brands. We are more than your "traditional" advertising agency.
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An Overview of Our Services

  • Consumer Insights/Research
  • Consumer Speak Workshop™
  • Online Bulletin Boards
  • In-Home and At-Work Studies
  • Qualitative Surveys
  • Phone Interviews
  • Shopping Basket Studies

  • Brand Development
  • Positioning Strategy
  • Creative Platform
  • Naming and Tagline
  • Logo Design
  • Identity Systems
  • Packaging

  • Interactive & Social Media
  • Interactive Planning/Strategy
  • Website Development
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Planning
  • Strategic Planning
  • Immersion Workshops™
  • Marketing and MARCOM Plans
  • Media and PR Planning
  • New Product Launch
  • Lead Generation
  • Marketing Dashboard

  • Creative and Production
  • Graphic Design & Copywriting
  • Direct Marketing
  • POS and Merchandising
  • Print, Radio and Television

  • Trade and Channel
  • Trade Story and Presentations
  • Shopper Marketing Plans
  • Data Mining and Loyalty Card

  • Account Management