Great inspiration for Cause Marketing
We were lucky enough to meet Charlie Petrizzo and hear about his unbelievable story. As a child, Charlie survived death twice from two horrible accidents—he was hit by a car when he was five and electrocuted when he was in his teens. With physical and emotional scars, Charlie had a long road back to recovery. Aside from the strength and caring of his family, Charlie found help from the healing power of his dog. No caring what he looked like, no judging any limitations, the dog provided the unconditional love and support that Charlie needed. Looking back and realizing how much that dog helped him in his healing process, Charlie has now dedicated his life to helping children with special needs heal through the love of a dog. Project 2 Heal is a non-profit organization that Charlie founded—where he breeds and trains labrador retrievers to become working service dogs for these children. As Charlie says, “I want to heal the world, one puppy at a time.”
The team at Concentric wanted to get his story out, so we created a video about Charlie and his Project 2 Heal foundation. It’s a great cause and we’re very proud to help Charlie and are pleased with the results so far (over 1,000 YouTube views in the first week alone). It’s yet another example of how Concentric can help brands/causes/people breakout and become successful.
Please share Charlie’s video with others. Thank you.
2comments for "Great inspiration for Cause Marketing"
I was so touched when I read about Charlie Petrizzo’s Project 2 Heal. What an amazing way to use one’s own hardship in life as a way to help others who are dealing with the same type of issue. It is truly inspiring! I know from personal experience how much of an impact a dog can have on someone’s life. My father was completely blind and used a seeing-eye dog named Daisy to help him get around town. Daisy not only helped him navigate, but was also a source of comfort and companionship.
I am equally impressed by the video Concentric created and the buzz it stirred up on YouTube. I love it when marketing firms make a stand for good causes. You really don’t see that too much these days. It speaks very highly of the firm!
Stephanie Selby
Thanks for the insight. It brigns light into the dark!