Big Brothers Big Sisters

For over 100 years, BBBS has improved the lives of at-risk youth by pairing them with adult mentors. It has been our distinct pleasure to donate our time and services to attract more volunteers and contributors to this noble pursuit. www.bbbscharlotte.org

BSN-Jobst

A global medical supplier, Jobst is known for their product quality and superior design capabilities. We've partnered with them to help build their brand internationally, while working on highly targeted direct marketing and merchandising programs domestically. www.jobst.com

Continental Tire

Continental is a premium brand that prides itself on providing high-performance tires and equipment to the automotive industry worldwide. For more than five years, we have worked on every aspect of their marketing, helping them build upon their high-performance reputation with trade, consumer and internal branding initiatives. www.continentaltire.com

Deep Blue

Starboard is a commercial fish supplier with a revolutionary package design that keeps their seafood fresh. The unique packaging makes their product far easier for consumers to purchase and prepare. After creating, marketing and subsequently selling Deep Blue, (Starboard’s first retail brand), we are launching several additional consumer lines following the same successful model.

Easter Seals UCP

This non-profit organization offers programs for children and adults with disabilities. For the past six years we volunteered our services to manage the “Shop and Care” program; a retail promotion that raises money for all of the worthwhile programs coordinated by Easter Seals. Shop and Care is the single largest fundraising program in the United States for Easter Seals. http://nc.easterseals.com

Enterprise Affiliates

As a subsidiary of a successful consulting firm, Enterprise Affiliates will fulfill a market need by training consultants; providing the tools and information needed for those just starting out and those looking to advance their skill set. Concentric Marketing is proud to be a partner in the creation of this national Affiliate program, assisting in the research, development and branding of the program.

Family Dollar

With over 6,300 locations in over 44 states, Family Dollar is synonymous with great prices and great value. For two years, we’ve worked with this leading Dollar channel retailer to create their annual in-store and out of home marketing calendar. www.familydollar.com

Farm Rich

With a great line of frozen snacks and breakfast items, Farm Rich means quality and fun for the whole family. As agency of record, we’ve helped Farm Rich build their “fun-loving” reputation with a comprehensive marketing program that includes branded advertising, trade strategy and in-store programming. www.farmrichfun.com

Feline Pine

The market leader in alternative, healthy cat litter chose Concentric to handle a number of initiatives. Based in Palm Beach, Florida, Nature’s Earth wanted to re-brand and grow their healthy litter product, Feline Pine, into the mainstream consumer sector. Concentric’s positioning work includes TV, trade and consumer print, as well as account specific marketing. www.naturesearth.com

Forsite

Where others may see empty, dilapidated buildings, Forsite sees opportunity. This corporate real estate company specializes in refurbishing existing buildings for resale or lease. We are helping them build their brand identity and succeed against older and more established competition. www.forsitedevelopment.com

General Tire

General has been a trusted name in the automotive industry for over 85 years. For the past five years we have partnered with General to broaden their exposure in the marketplace by overseeing the marketing for their passenger, light truck and commercial lines. www.generaltire.com

LaCroix

California based LaCroix was looking to understand it's place within the rapidly growing sparkling water segment. Wildly popular with core loyalists, the brand knew it had an opportunity to expand it's reach and share of the Category. Concentric was engaged to provide consumer insights, help senior management interpret and assess this research and then implement a strategic shift based on narrowcasting to a very well defined potential consumer. www.lacroixwater.com

M2 Pets

This modern lifestyle pet products company sought out Concentric to help build and structure their brand communications strategies. Based in Connecticut, M2 Pets could have gone to NYC or Boston—but selected Concentric because of their demonstrated success with trade and consumer product positioning. www.m2pets.com

Melody

The flagship line of Esseplast, Melody is an Italian brand of stylish housewares that has asked us to help them stand out in the typically unremarkable world of home cleaning tools. We’re doing so with strategic planning as well as fashion-focused trade and consumer executions.

Nolte Furniture

The American division of German manufacturing titan C.S. Schmall provides ready-to-assemble furniture designed for storage that’s attractive enough to display in the home. Concentric developed their entire U.S. marketing platform, which encompasses trade, point-of-sale, and consumer communications. These recent branding efforts led to office-supply giant Staples deciding to feature a line of Nolte products in their stores. www.noltefurniture.com

Orlando Baking Co.

A family-run business for 120 years, based in Cleveland, Orlando needed help developing a growth strategy. They chose Concentric to provide supportive planning and a marketing policy specific to their unique goals of expanding outside of their markets. www.orlandobaking.com

Peterson Associates

An architectural firm that specializes in planning, designing and building state-of-the art medical facilities, Peterson has over 30 years of experience creating more efficient, patient-friendly healing environments. In keeping with their progressive nature, we have updated their brand identity and assisted them with their efforts to expand and land new clients. www.peterson-ae.com

PRstore

PRstore, a marketing services franchise aimed at small business owners, has over 40 locations in 20 states. We are proud to offer our high-growth, early-stage middle market national brand expertise to this unique franchise concept, through a research-based branding assignment that aims to help expand the company to 350 stores over the next 5 years. www.prstore.com

Remi-D

Remi-D represents the next generation in personal germ protection with a full line of soaps and mists. When the parent company decided it was time for their first national launch of a high end health and beauty product, they chose Concentric. We've managed their entire launch from planning to research to packaging to trade and consumer advertising and marketing…even the "viral" part. www.remi-d.com

SeaPak Shrimp Co.

St. Simon’s Island based SeaPak is the market leader in Frozen Specialty Seafood. For four years we’ve helped them attain this leadership position with extensive work on account specific marketing, trade and channel strategy, and other advertising, marketing and promotional assignments. www.seapak.com

World Catch

It’s easy to bring restaurant-quality dinners to your table with World Catch, a leader in the production of value-added “ready to cook” seafood. We’ve recently started working with this new division of Rich Products on consumer marketing and promotional efforts. www.worldcatch.com

Additional Concentric Experience

airportparkingreservations.com
American Energy
Atlantic Coast Conference
Cafe Mia
Carolina Engine
Conagra – Blue Bonnet spread
Eckerd Drug
EnergyWise Healthy Home, a PBS series
Fresh Express
Kellogg's – Morningstar Farms
Lifestream Home Cholesterol Monitor
Nexmark Bank Cards
Ralph's
Rothbury Farms Croutons
Royal Velvet/Pillowtex
Scoop Away Cat Litter
Sonic Automotive
Tilda
UNC Charlotte
Unilever