Concentric knows that middle market brands must take greater risks with bigger ideas in order to grab attention.
They show their clients how to even-out the playing field when the other team is bigger.
Without Concentric, middle market brands tend to do the opposite– they stretch budgets to accomplish too many things, spreading precious marketing dollars too thin to be truly effective. Concentric believes that less share of voice requires greater courage creatively by focusing on fewer, but bigger and bolder ideas.
