Billie Spevak
[VP of Strategy - Consulting Division]
Can be heard saying:
"Is it coffee time yet?"
- What do you do all day?
- Starting up the consulting practice within Concentric Marketing means there’s little that I don’t do. From championing new business to authoring brand strategies to rolling up my sleeves and driving day-to-day tactics, no two days are ever the same. But really, what fun would that be?
- What do you like best about your job?
- The challenge of putting new and smaller brands on the map and helping them find their voice. Working with their more limited resources takes smarter, stronger strategies, hardworking tactics, and a lot of tenacity. It’s a thrill to see these brands compete well with the bigger and better-funded competition.
- Clients you have worked with in the past:
- Cuisinart, Anchor Hocking, SC Johnson, Avid Brakes, Rolf Wheels, Interplan, Ariens Co., Bobcat, Ingersoll Rand, CASE
- What's the biggest strength you bring to Concentric?
- I’m driven by the heart and vision of an entrepreneur—I thrive on challenging long-held and often tired beliefs with original thinking and bold ideas. Concentric encourages this—it’s a great fit.
- If you weren't currently living the dream at Concentric, what's your dream job?
- College Professor
- Five words that describe you:
- Ingenuity, Astute, Confident, Intellectually Curious, Calm
QUOTE TO LIVE BY:
What would you attempt to do if you knew
you could not fail? –Anonymous
THEME SONG
Feeling Good
Michael Buble
A BRAND I'D LOVE TO WORK ON:
Three Dog Bakery
This tight brand markets all-natural dog treats and food in a red-hot pet category that will grow by about 18% in 2008. I'd love to help this brand continue to grow and get noticed in category dominated by larger brands with more recognition and funding. And much like Cranium, a total breakout brand, it has built an internal culture, brand personality and story around its eccentric and lovable founders—Dottie AKA Spots Galore, Sarah Jean the biscuit queen and Amazing Gracie. Yes, they’re dogs. and they're the real story.
IF I WERE A CAR I'D BE A:

