Bob Shaw

[Founding Partner / President]

Can be heard saying:
"We need to dig deeper."

What do you do all day?

Foster an attitude and environment where we exceed the commitments we've made on a daily basis. Provide support and guidance to the people doing most of the work. Write a few checks. Tell a few jokes.

What do you like best about your job?

The chance to build – in this case brands – something of lasting value.

Clients you have worked with in the past:

Too numerous to cite, but over 150 brands from start-ups to 35 Fortune 500 companies.

What's the biggest strength you bring to Concentric?

The conviction that we will always become better than we are today.

What was your vision for creating a new marketing agency?

From experience I felt traditional agencies had it wrong. A new broader model that focused on business first, marketing second, advertising third was long overdue.

What was Concentric’s breakout moment?

After four years, our management team realized our ambition to walk away from profitable project work with conglomerates and focus on building brands of enduring value.

What do you love most about working with breakout brands?

The moment you see an idea actually hit the shelf for the first time. The moment a client tells you that your approach is completely different than the last six agencies they worked with.

If you weren't currently living the dream at Concentric, what's your dream job?

Host of "Meet the Press."

Five words that describe you:

Determined, Honest, Direct, Inventive, Competitive