Lisa C Shaw

[Account Director]

Can be heard saying:
"Good things"

What do you do all day?

Utilize my 20 + years of marketing experience with CPG companies as Concentric's consumer products marketing specialist.

What do you like best about your job?

I love working on consumer brands–it's exciting to help develop strategies to establish, build and strengthen the image of a product with the client, retailers and ultimately consumers.

Clients you have worked with in the past:

Pepsi, Aquafina, Kraft, Chick-fil-A, Food Lion, RBC Centura, Jeep Chrysler, Geico

What's the biggest strength you bring to Concentric?

My experience of 20+ years working in marketing and advertising with CPG companies/clients and retailers. Experience working at large agencies like J. Walter Thompson and FCB, to a small marketing boutique like GMG. I've worked from all sides of marketing and have gained a great understanding of its many different perspectives—from working for a brand, an agency, a retailer, an entertainment/events sports property. I have a special passion for working on consumer brands.

If you weren't currently living the dream at Concentric, what's your dream job?

Morning talk show host–coffee and a couch!

Five words that describe you:

Smart, Funny, Creative, Intuitive, Organized