| Fresher Than Fresh | BSN-Jobst |
| Fresh Express | Nature's Earth |
| Continental and General Tire | SeaPak Shrimp Co. |
| Ralph's |
Who: Ralph’s, a Southern California Grocery chain.
Challenge: This Southern California grocery chain needed a well-integrated promotion that would emphasize 110 years of heritage.
Big Idea: Certain brands resonated with consumers as ‘classic’, engendering warm feelings from their childhoods. So Concentric developed the “American Classics” promotion, where they coordinated dozens of brands throughout the store, including Kellogg’s, Coca-Cola and Kodak. Utilizing a design theme that included handcrafted, wooden produces boxes, Concentric was able to organize a 1930’s themed promotion, where prizes included other classic brands, like a Harley Davidson motorcycle.
Results: Lifts for brands such as Kellogg’s (464%), Nestle (421%), Minute Maid (337%) and Arrowhead Water (411%) were just a few of this exciting promotion’s highlights.
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